Promotions
Ανάλυση Προσφορών
Promotion Analysis · μάθηση από παρελθόν, σχεδιασμός νέων.
Promotions Analyzed
24
Avg Incremental Lift
+18.6%
Avg Margin Impact
−3.4pp
Cannibalization
9.2%
Lift vs Score
| Promo | Period | SKUs | Lift | Margin | Cannib. | Post Dip | Score | Recommendation |
|---|---|---|---|---|---|---|---|---|
| Coffee 2+1 | Ιαν 2026 | 3 | +88% | −2.4pp | 6% | −12% | 9/10 | Repeat |
| Pasta −30% | Φεβ 2026 | 8 | +52% | −5.8pp | 18% | −22% | 5/10 | Modify |
| Detergent 3-pack | Μαρ 2026 | 6 | +67% | −3.2pp | 9% | −14% | 7/10 | Modify |
| Snacks bundle | Απρ 2026 | 15 | +45% | −4.1pp | 13% | −9% | 6/10 | Modify |
| Soft drinks | Μάι 2026 | 12 | +73% | −2.8pp | 7% | −11% | 8/10 | Repeat |